Enhancing our safety management system, we are forging ahead to achieve our target of zero incidents.
It’s widely recognized that the seismic growth of the digital ecosystem has brought with it the need for better control and improved safety measures. Fraudulent activity and poor inventory quality can siphon off ad dollars and compromise performance. According to The Verge, one in five ad-serving websites is visited exclusively by fraud bots. While it’s wise to keep such claims in context, there’s no doubt that fraud is indeed a serious problem the industry must continue to confront. These fraudulent practices handicap the creation of a fluid marketplace, one where everyone wins.
